Off-Page SEO: Why It Matters & How to Do It in 2024

It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines.

• Each website has a backlink profile made up of external links pointing to its pages.
• It should cover a wide range of topics, targeting informative as well as commercial keywords.
• Contextualizing the links, Google can develop an understanding of the link’s growth for any website.
• When they share your content, it can drive traffic and enhance your website’s credibility.
• Afterward, encourage the winner to post photos or videos of their prize on social media.

Off-Page SEO Techniques

So let’s talk about your product pages and what big site hierarchization looks like. Most of the time in LLM traffic, the site mentions will bring the resources that you’re going to see in these conversations will link to brand mentions and that will be for homepages. So we’re talking about the age of mSEO, multi-search engine optimization. What I mean by that is that your users can come from all over the place.

Try Broken Link Building

A rogue link pointing to your domain on a scam site or a virtually unknown publisher could drive your domain authority down and prevent you free gaining any positive momentum. Off-page SEO is anything you do outside your website to try to improve its search engine rankings. It’s often used synonymously with link building, but it goes beyond that. Search engines use links to determine how valuable a piece of content or a particular site is. Getting quality links will always be a great tactic if you’re serious SEO Anomaly about SEO.

In order to build an effective, all-encompassing off-page SEO strategy, you need several team members dedicated to their tasks over months, or even years. It works by assigning each website a numerical score based on how many other websites link to it. The more websites that link to a particular website, the higher its score will be. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. Below, we’ll cover various techniques to optimize your site for on-page factors.

But consider your homepage since it likely has the highest page authority of any page on your site. Off-page SEO requires a broader, more holistic approach to SEO that bleeds into every part of the marketing department, not just a one-time set of tactics. Discover the best SEO certifications in 2025 to boost your skills, credibility, and career opportunities—whether you’re a beginner or seasoned pro.

Off-page SEO efforts involve reputation-building activities and are often time-consuming. With the best off-page SEO tools, you can elevate your website’s trustworthiness, traffic, and ranking. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.