What Is SEO? Meaning, Examples & How to Optimize Your Site

With a few correct best SEO practices, you can see a nice boost both on SERPs and in Google Image Search. The first thing to highlight is that several studies found in most cases, pages must first rank on page one of Google’s search results to be eligible for a featured snippet. Featured snippets take up more space than the traditional blue link and description. This can positively affect the number of clicks your page gets, so earning featured snippets is a great way to drive more traffic to your WordPress website.

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But that doesn’t mean SEOs should disregard backlinks completely. An upward trend in the number of domains linking to your site is still a good indication of how popular it is. But the quality of the linking sites is much more important than the quantity of links coming in. While links are still important today, their influence on rankings has been greatly reduced. Google now also uses hundreds of other signals to decide which pages should rank. As a result, Google launched and tweaked several algorithms over the years to identify and penalize websites using these tactics.

WordPress SEO Tips to Grow Your Organic Traffic by 280%

• If you add an internal link to a new blog post from there, Google can “follow” that link to find the post.
• Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors.
• Let’s dive into each of these factors so you understand what you should be looking for.
• The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google.
• If you operate a local business, optimizing for local search is crucial.

The team is always helpful and proactive when it comes to new plans or taking on new challenges. As one of only 60 Google Premier Partners in India, we are amongst the best of the best when it comes to generating leads and driving sales via ppc services. Technical SEO refers to optimizations that help crawlers crawl and index web pages more efficiently. This includes things like page speed, XML sitemaps, and canonicalization.

Optimizing Images

The goal is to help you understand what’s around the corner and to stay ahead of the competition. Learn how to connect search, AI, and PPC into one unstoppable strategy. Jeff has been helping organizations manage, measure and optimize their Web presences for over 20 years and is currently focused … Competitor analysis is an indispensable component of any successful local SEO strategy. You need to regularly monitor your competitors, identify any new entrants or tactics, and adapt your strategies as needed.

Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education. A well-established geospatial software company needed their website to match the caliber of their business. During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, SEO Anomaly Cadence helped Google better recognize which pages were most important, improving rankings for the key pages.

Don’t disable blog comments just because you don’t want to deal with the hassle of moderating them. Instead, view blog comments as an opportunity to build a community and possibly generate more leads for your business. Additionally, blog comments are a good place to build a community around your content and serve as good social proof of your blog’s popularity.

Websites can improve LCP by improving the server response and removing any page resources that block the user. By collecting data throughout the search engine and on the Chrome browser, Google can make recommendations called the Core Web Vitals. They are metrics that show how customers are interacting with your site. The primary keyword can also be used in 1-2 subheadings, as well as throughout the body of your blog.

Use keyword research tools to discover new ideas, variations, and long-tail phrases relevant to your business. Links from other websites pointing to yours are needed to rank well in search engines. Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve. You could update outdated information, include missing keywords, or improve depth, and hopefully, you’ll see the traffic grow once again. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns. You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts about irrelevant topics) because this content can harm your reputation.