Technical & Strategy Consulting

For custom sites, work with a developer to implement responsive design principles. I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure. But if you find a page that should be indexed but isn’t, fix the issue by following Google’s guidelines. Open the tool and head to the “Pages” report from the sidebar. Here are the steps I follow when performing a thorough SEO audit.

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SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. By discovering an array of enhancements for your online strategy, you can maximize the results of it. By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic. With more high-value traffic on your website, you can increase your conversion rates — and that can drive more revenue for your company.

Document all findings in a spreadsheet, noting pages that need updates and prioritizing them based on their importance, such as high-traffic or core pages. If you need a detailed plan for optimizing these elements, see our SEO roadmap article for actionable next steps. SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around.

SEO audit tools

For instance, you can set up automatic crawls to track the number of issues as you progress. If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review.

I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to run through them one at a time and update them. “What does matter for us a little bit is how easy it is to actually find the content. Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP.

If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions. Other factors affecting your organic BHS Links search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.

You can distribute the number of pages across multiple websites. Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist.

• It’s the same reason SEO “best practices” are so often inconsistent.
• Website audits are necessary to ensure your site is getting traffic.
• You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle.

By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working. Whether or not Google uses user experience (UX) signals (like clicks) in its rankings algorithms has long been a topic of discussion in the world of SEO. Adding internal links also minimizes your website’s crawl or click depth.